The design of high performance bikes is constantly evolving.  As the designers and suppliers in the biking industry continually survey and fulfill the market’s needs, the biking vendors endeavor to keep up with the improvements in biking design.  The outcome of these efforts is the state-of-the-art bike offering lightweight handling, comfort, fast speed and better performance.  These technological advances affect both the low and high end bike lines which keeps the price variance constant.  The Spoke N’ Rider’s just in time (JIT) inventory structure is a direct result of the ongoing technological advances in the industry.  The less inventory they have on hand, the less they will find it necessary to discount prices to sell “obsolete” merchandise.